6-8 June, 2010, Budapest, Hungary Venue: Budapest Marriott Hotel

BASIC LICENSING COURSE - IAM100

DETAILED PROGRAM

SUNDAY, 6 JUNE • Margit A&B Room
09:00-10:15 Module 1
Introduction & IP Basics
This session introduces, defines and gives examples of the different types of IP.
  Dr. Roman MT Cholij, Trademark Attorney, Cam Trade Marks & IP Services, Cambridge, United Kingdom
  Mr. Alan Lewis, Patent Attorney, Partner, Adams & Adams, Johannesburg, South Africa, and President elect of LESI
10:15-10:30 Coffee Break
10:30-11:30 Module 2
Basics of IP Commercialization & Licensing

Introduction to licensing, including reasons for licensing, overview of license agreements, competition law, infringement of IP and relationship.
  Dr. Hayley French, Senior Legal Counsel, Novartis Pharma AG., Basel, Switzerland
11:30-12:30 Module 3
Determining Reasonable License Fees & Royalty Rates

This session covers risks and rewards, introduction to different valuation methods and their pros and cons and royalty structures.
  Dr. Paul Germeraad, President, Intellectual Assets, Inc. Saratoga, California, U.S.A.
12:30-13:30 Lunch
13:30-14:15 Module 4
Managing Licensing Risks
This session looks at different risks of risks in a license and how to manage them, e.g. confidentiality, liability, royalties, and third party competition.
  Dr. István Molnár, Director & Patent Attorney, BIOPOLISZ Ltd. Szeged, Hungary
14:15-15:15 Module 5
Licensing Game – 1st Session

Students are divided into licensor and licensee teams and put into practice the teachings from sessions 1-4.
  Dr. Roman MT Cholij, Trademark Attorney, Cam Trade Marks & IP Services, Cambridge, United Kingdom
  Dr. Hayley French, Senior Legal Counsel, Novartis Pharma AG., Basel, Switzerland
  Dr. Paul Germeraad, President, Intellectual Assets, Inc. Saratoga, California, U.S.A.
  Mr. Alan Lewis, Patent Attorney, Partner, Adams & Adams, Johannesburg, South Africa, and President elect of LESI
  Dr. István Molnár, Director & Patent Attorney, BIOPOLISZ Ltd. Szeged, Hungary
15:15-15:30 Coffee Break
15:30-16:45 Module 5
Licensing Game – 2nd Session – Wrap up

Students are divided into licensor and licensee teams and put into practice the teachings from sessions 1-4
  Dr. Roman MT Cholij, Trademark Attorney, Cam Trade Marks & IP Services, Cambridge, United Kingdom
  Dr. Hayley French, Senior Legal Counsel, Novartis Pharma AG., Basel, Switzerland
  Dr. Paul Germeraad, President, Intellectual Assets, Inc. Saratoga, California, U.S.A.
  Mr. Alan Lewis, Patent Attorney, Partner, Adams & Adams, Johannesburg, South Africa, and President elect of LESI
  Dr. István Molnár, Director & Patent Attorney, BIOPOLISZ Ltd. Szeged, Hungary